Last edited by Makora
Thursday, May 21, 2020 | History

2 edition of Management & marketing found in the catalog.

Management & marketing

Sidney D. Rothstein

Management & marketing

by Sidney D. Rothstein

  • 243 Want to read
  • 8 Currently reading

Published by Technical Press Pub. Co. in Elkins Park, Pa .
Written in English

    Places:
  • United States,
  • United States.
    • Subjects:
    • Marketing -- United States -- Management.,
    • Marketing -- United States.,
    • Product management.

    • Edition Notes

      Includes bibliographical references.

      Statementby Sidney D. Rothstein.
      Classifications
      LC ClassificationsHF5415.13 .R67
      The Physical Object
      Pagination194 leaves :
      Number of Pages194
      ID Numbers
      Open LibraryOL4430474M
      LC Control Number79063339

      What Is Marketing Management? Marketing management is a combination of all the techniques and processes an institution uses to develop and implement its total marketing agenda. Find out more about education and careers in the field of marketing management. Schools offering Marketing Management degrees can also be found in these popular e Salary (): $,   Marketing Management, 14th Edition - Kotler & Google Drive: create, share and keep all of your stuff in one place. Re: [SMPMumbai] Marketing Management, 14th Edition - Kotler & (iimc-smp @).

      WIKIPEDIA: Philip Kotler (born in Chicago, Illinois) is an AMERICAN MARKETING author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the KELLOG SCHOOL of Management at NORTHWESTERN University. Marketing management. 53K likes. Marketing management is the organizational discipline which focuses on the practical application of marketing.

      Get this from a library! Marketing management. [Philip Kotler; Kevin Lane Keller] -- This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. Management guru, Peter r emphasized the importance of marketing in his classic book, The Practice of Management as: ‘If we want to know what a business is, we have start with its purpose. And its purpose must lie outside the business itself. In fact, it must lie in society since a business enterprise is an organ of Size: 1MB.


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